Thursday, 18 September 2014

Influential music video:


Bring Me The Horizon - Blessed With A Curse

The main points that I have made from analysing the music video is that it does follow Andrew Goodwin's theory, this is proven through the use of 'thought beats' (editing the film to the beat of the song to make the editing transitions more effective and conform to the ideals of a good music video) the music video. The narrative is slightly different as it plays on the idea of the emotions of the lyrics rather than matching the actual lyrics, therefore the lyrics and the acting go hand in hand to create a narrative running alongside the emotions created from the song lyrics.
Within the entire music video the lead singer is shown singing directly into the camera increasing his 'star image' through the repetitive-ness of his appearance on screen.
The technical elements of the music video help to make this video really successful and hence why it has influenced me:
  • the lighting contradicts the darkness of the emotion and lyrics which cause a confusing yet thought provoking scene to watch
  • The editing is always on beat which makes the watching and viewing as comfortable and as enjoyable as possible
  • The proxemics of the actors and band members on screen works well to create an isolated feeling as it is rare within the music video to have more than one person on screen at a time
  • The relation of the visuals to the song illustrates the meaning and emotion of the lyrics but not the physical actions of the lyrics, personally I think this works perfectly as it affects people without them knowing and enables them to relate to a song more easily if the emotions are being subliminally related to them and it enables them to feel as the artists intends the music to be interpreted. (This feeling is what I hope to recreate in my music video) 
Examples of more screens shots from other music videos from the band to illustrate my points made:





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