Personally I feel that all three products that have been produced (ancillary tasks and music video) work well together as a trio as they all link together.
Throughout my construction phase I used Adobe Premier Pro CS4 to edit, trim, distort, use transitions and assemble all my clips to the soundtrack. I used this software as it enable a really professional looking finished product. My camera choice was originally my Sony DSLR Alpha 500 (A500) (image 1) as I was really comfortable with how it filmed and I knew it gave an amazing quality to the film and shots taken, however I encountered issues when trying to transfer the clips from the SD card to the Apple Macs and there was only one Windows PC which could read the SD card within college, this proved to be a massive waste of time, so as a result we used my partners Canon EOS 450D (image 2) which still gave the same great quality clips and shot just used a different SD card so it made everything so much easier.
Throughout the research and planning stages not only did I use windows computers/laptops, Apple Mac's, Samsung tablet but I also used a variety of digital camera, such as the Samsung ST66, the Samsung WB250F and the Nokia Coolpix S7000, to see the different outcomes of different cameras and to see how everything looks on different resolution screens and screen sizes.I viewed posters, digi-packs, read numerous websites and even purchased the latest album release by the band Bring Me The Horizons 'Sempiternal'. I noticed throughout all of the bands and artists of the genre which I chose to use for my final piece all shared a similar colour pallet throughout all of their merchandise and packaging, I found as a fan and eager music enthusiast that the clear colour match, font usage and layout that is repeated throughout works well to show the audience and for this reason I decided to use the same method and I decided that I was going to adhere to this because I felt that it would not add anything to my products by challenging it and will also show that all my products link and would show a strong level of continuity.
After researching artists such as Pierce The Veil, Of Mice&Men, Asking Alexandria, and A Day To Remember, there was a clear convention of either the lead singer or entire band featuring on the poster, this works to represent the artist and to not only get their music known but their faces too. During this research phase I came across a few posters which only featured the location shot of their latest music video or of their band logo, I found that these did not work as well to promote the product for the band as they did not show a clear link between the artist and the product, hence why I chose to use my lead singer as the image for my own poster.
Another point to consider whilst choosing the layout of the poster and website was the instant recognition of the band via their work and merchandise, for example on YouTube each video has a screenshot as the thumbnail, which nine times out of ten includes the lead singer or band, and on websites and social media such as Instagram and Facebook the thumbnails and previews of the product includes the band, this makes it much easier for the audience to recognise the product as the bands and due to this link being made easier by choosing to use a band member for my poster will allow the product to be instantaneously identified when looking to purchase the product online or in a shop.
As the genre is of an alternative background I noticed that the lighting to all the photo-shoots and the final edited versions of the images all sport the dimmed 'depressed' lighting of a minimalist lighting rig set up, of course these images all sport the same high quality finish yet they are all heavily influenced either by a single direct white spot light or by a faint glow, I chose to use a spot light for my images as I felt that this directed the audiences attention straight to the main 'star image' of the lead singer. This also worked well as it showed the link between the male not only being the lead singer yet the main male role within the narrative of the music video. To achieve this instant allure of the readers gaze I edited the image using not only Adobe PhotoShop but Serif PhotoPlus, the reasoning behind the use of two different image editing software packages was due to the restriction of the different computers I was using, for at home and on the move I used a windows laptop which only had Serif PhotoPlus and when in the media editing suite at school I used Apple Mac's which only had Adobe PhotoShop software, this did not prove to be an issue during the construction phase as I was able to save the files twice to two different settings to ensure the ease at which I could open them within the different packages (of course it
could get confusing as to which file was the most recent but thankfully due to file properties including 'date modified' this was soon distinguished).
As I previously mentioned the 'alternative' and 'darkened' or 'depressed' nature of the lighting and colour pallet of the products for the band, we (myself and my partner) chose to edit the the music video clips to darken and add a slight blue hue to lower the mood and emotions of the video, therefore I chose to use a black background on the poster and website I created, I edited the lead singers eye colour to enhance the blue of his iris to match that of the blue hue of the music video and I ensured that the black background of the poster and website matched that of the make up and costumes of the actors in the narrative of the music video.I feel that the iconic denotations of black and white enable the website and poster to stand out together as they clearly link and represent the band and the genre perfectly, as a simple yet alternative elegant pairing which is weaved into each of my final pieces.
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