Evaluation Question Three

What have you learnt from audience feedback?

Audience feedback has had a vital part in the production of my music video. I have used audience feedback to gain a better understanding of my audience as my product has progressed and have used this feedback to form my final product(s).
I found that the more people I asked for honest opinions the more unbiased I was about my work. The majority of my feedback was either one on one conversations or group discussions however my partner and I did compile a few online surveys and social media posts. Facebook is the most heavily used social media site in the world, and with a combined number of 1438 'friends' we decided to upload our work not only after our first edit but of our final copy too, admittedly we didn't get as many responses as we had hoped for (I highly suspect it is due to my lack of 'posting' and 'socialising' on social media) yet we did get a few very helpful comments from friends and family (images to the left).  

We gained an idea of how the audience perceived our work and their thoughts and feelings through a survey monkey we made, the results are as followed: the audience were majoritively females aged 17 or older, 70% of the 20 people who took the survey were female and over the age of 17, of all the people who answered our survey only 60% actually listen to the metalcore genre, 15% said that they 'may listen to it' which leaves another 25% of surveyors who do not listen the genre at all; 30% of men who completed the survey commented that we needed to produce a video that would appeal slightly to males as well as female. (screen shots of our results can be found below in the presentation)

I found during my research of audience that there were many different ways of presenting a text to an audience including theories such as the Hypodermic Model where the messages in media texts are spoon fed and injected into a passive audience via a powerful and syringe-like media form, with this form of presentation the audience is powerless to resist to the text and is overcome by the power of the media, I did not want this to be the form in which my texts were ingested by my audience I much prefer the uses and gratifications model where there audience is active and the audience uses the text rather than the text using them, I wanted my audience to use and enjoy my text for their own gratification rather than to be sucked in by the media as I believe this is a much more enjoyable experience.

During my face to face discussion with my potential target audience they too felt that they would prefer to be treated as intelligent enough to not be spoon fed the media text and that they felt that they should be treated as active and forward thinking as they are the ones in control of the media nowadays as the power lies with the audience and not the producers and they are only there to produce what the audience want.